INTRODUCTION
business world. Amazon's Jeff Bezos reportedly relies
on writing to hold effective meetings, requiring senior
executives to read six-page narrative memos prior to
in-person meetings, according to Janet Choi of
iDoneThis, writing in Fast Company.³
Choi cites a 2012 interview with Charlie Rose in
which Bezos says: "When you have to write your ideas
out in complete sentences and complete paragraphs,
it forces a deeper clarity of thinking." Choi adds:
"Writing with a narrative structure rather than relying on
messaging by numbers or bullet points also pushes
people to think through problems within a fuller
context."
• The key to a customer-centric, intuitive, empathic point
of view. "Good writing . . . is a matter of developing the
skills of intuitive psychology that are so important in
every other aspect of social life: getting inside the
heads of other people so that you can respect their
needs and their wants," writes psychologist Steven
Pinker in a Harvard publication.
5
(Thanks to Janet Choi
for that link, too.)
4
