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Measuring Sponsorship ROI: Marketers' Favorite Metrics
Measuring Sponsorship ROI: Marketers' Favorite Metrics

Most marketers do not have a standardized process for measuring the return on investment of their sponsorsh...

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The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning Program
The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning Program

Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning...