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The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly
The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly

To reach more customers at the right time in the right channels, marketers need to adapt messages for the d...

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How Job Candidates Evaluate Potential Employers
How Job Candidates Evaluate Potential Employers

Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work...