Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist. Read the full article at MarketingProfs
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How to Market Your App Internationally [Infographic]
Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's...
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How to Use Virtual Reality in Your Digital Marketing [Infographic]
VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention. Read the full article at...
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Teens' Favorite Social Networks, Fashion Brands, and Restaurants
Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray. Read the full article at MarketingProfs
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What Is GDPR, and How Can It Impact Your Business? [Infographic]
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Three Tips for Better Real-Time Mobile Marketing in 2018
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What Converts? Web Landing Page Benchmarks and Trends [Infographic]
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. Read the...
How to Make Your Infographics Stand Out [Animated Infographic]
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10 Video Metrics That Will Help You Establish ROI
Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off. Read the full article at...
The Disconnect Between B2B Tech Buyers and Vendors
B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius. Read the full...
The Best Ways to Start and End Your Workday [Infographic]
By implementing routines to start and end your workdays, you can become less stressed and more productive. Here are 10 techniques you can begin using today. Read the full article at MarketingProfs
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The Share of Digital Display Ads Bought Programmatically
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See how many Americans are considered affluent, what those consumers care about, and how affluence affects media consumption. Read the full article at MarketingProfs
The B2B Exemption to the Telemarketing Sales Rule
The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution. Read the full article at...
The State of Healthcare Content Marketing
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Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]
Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails with fresh eyes. Read the...
The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do
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Instagram Engagement by Day of the Week
Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts? Read the full article at MarketingProfs
Contest Marketing: A Powerful Form of Content Marketing