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Integrative Research: The Key to Successful Marketing in the Age of Customer Experience
Integrative Research: The Key to Successful Marketing in the Age of Customer Experience

Marketers have access to overwhelming amounts of data, but acting on that data can be a challenge. Integrat...

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Purchasing Buyer-Intent Data: A Marketer's Primer
Purchasing Buyer-Intent Data: A Marketer's Primer

If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent...