Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective. Read the full article at MarketingProfs
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64 Statistics That Will Guide Your Content Marketing [Infographic]
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How to Get Sales Prospects to Care About Your Marketing Content
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From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad Reporting
You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be...
The Correlation Between Mobile Page Speed and Search Rankings
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics. ...
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The Science of Sharing: Who, What, Where, and Why [Infographic]
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Measuring Sponsorship ROI: Marketers' Favorite Metrics
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Facebook vs. Google: AdRank Auction Factors [Infographic]
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The State of Marketing Technology in 2018
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Why Email Still Reigns Supreme [Infographic]
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The Biggest Barriers to Successful Marketing Attribution
Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2. Read the full article at MarketingProfs
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The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]
Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for...
The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly
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How Job Candidates Evaluate Potential Employers
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Unanswered Calls: The Plague of Paid Search ROI [Infographic]
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