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Measuring Marketing ROI on Google AdWords

March 20, 2018

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Measuring Marketing ROI on Google AdWords

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Most Recent Articles

VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention. Read the full article at...

If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf&amp;#8212;or even alienated&amp;#8212;ears. Here are five mistakes you need to stop...

Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray. Read the full article at MarketingProfs

Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand. Read the full article at MarketingProfs

"GDPR" has been a buzzword lately, but it's an important one. Failure to comply with new European data regulations&amp;#8212;even if your business is US-based&amp;#8212;could mean serious...

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Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. Read the...

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Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off. Read the full article at...

B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius. Read the full...

By implementing routines to start and end your workdays, you can become less stressed and more productive. Here are 10 techniques you can begin using today. Read the full article at MarketingProfs

E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your company. Read...

Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer. Read the full article at MarketingProfs

See how many Americans are considered affluent, what those consumers care about, and how affluence affects media consumption. Read the full article at MarketingProfs

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Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and...

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If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop...

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