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Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas
Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

Up to 80% of customers in subscription-based services cancel their subscription in the first three months. ...

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The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]
The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be b...