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Stop Drowning in Metrics and Optimize KPIs That Move the Needle
Stop Drowning in Metrics and Optimize KPIs That Move the Needle

Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don'...

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How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]
How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]

Most of us use Amazon as consumers, but there might be a place for the website in your product sales strate...