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Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations
Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations

As marketers, we need to know how to build excitement for our product or service without overhyping and dis...

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#SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week
#SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week

Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging--and y...