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Your Brand Tracking Program Is All Wrong: Five Tips to Fix It
Your Brand Tracking Program Is All Wrong: Five Tips to Fix It

Brand tracking--collecting data from a static group of consumers on a regular basis--can assess and scrutin...

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Writing: Six Types of Hooks to Reel in Readers
Writing: Six Types of Hooks to Reel in Readers

A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to kee...