Understanding the Power of Segmentation for Marketing Campaigns

July 19, 2016

Is it true that the more granular a segmentation is, the more an offer can be tailored to customers' specific needs and wants, resulting in high engagement? We conducted a study to find that out. Read the full article at MarketingProfs

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CMO Survey: Which Emerging Technology Will Transform the Customer Experience?
CMO Survey: Which Emerging Technology Will Transform the Customer Experience?

Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer ...

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Content and the Buying Decision Cycle: Guarantee Your Content Creates Sales (Article 2 of 4)
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In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why y...