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The Selfie Strategy: Build Brand Loyalty Like a Kardashian
The Selfie Strategy: Build Brand Loyalty Like a Kardashian

By collecting, curating and featuring user generated content (UGC)--such as selfies--brands can build authe...

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What Separates Successful Mobile Marketers From Creepy, Invasive Ones
What Separates Successful Mobile Marketers From Creepy, Invasive Ones

Highly personalized, location-based mobile marketing walks the fine line between adding value to the custom...