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Find all the latest posts from the MarketingProfs' blog.

  • What the Rise of Virtual Reality Means for Marketing [Animated Infographic]

    What the Rise of Virtual Reality Means for Marketing [Animated Infographic]

    Get those goggles ready, because virtual reality is transcending gaming and reaching into the marketing world. Check out this animated infographic to see how brands are using it--and how your...

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  • Seven SMS Best-Practices and Tips for Marketers

    Seven SMS Best-Practices and Tips for Marketers

    As with any marketing tactic, there is a right way, a wrong way, and a really wrong way to use SMS, too, for marketing. These best-practices and tips from experts will help you avoid pitfalls and...

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  • The 10 Companies With the Best Reputations Worldwide

    The 10 Companies With the Best Reputations Worldwide

    Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute. Read the full article at MarketingProfs

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  • Is Artificial Intelligence Right for Your Business? Implementing AI and Machine Learning [Infographic]

    Is Artificial Intelligence Right for Your Business? Implementing AI and Machine Learning [Infographic]

    Robots haven't taken over yet, but the use of artificial intelligence apps and machine learning is growing. Check out this infographic to see which tasks are good candidates for AI implementation...

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  • Five Ways to Drive Engagement and Sales With Tradeshow Marketing

    Five Ways to Drive Engagement and Sales With Tradeshow Marketing

    Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales. Read the full article at...

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  • Marketing Video: SEO Basics and Quick Tips

    Marketing Video: SEO Basics and Quick Tips

    For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for search engines. So......

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  • How Much Instagram Influencers Charge to Post Sponsored Content

    How Much Instagram Influencers Charge to Post Sponsored Content

    Influencers charge $271, on average, to share a sponsored post on Instagram, but the average cost varies significantly by industry, according to recent research from Influence.co. Read the full...

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  • How to Use Product Recommendations to Encourage Purchase Behavior [Infographic]

    How to Use Product Recommendations to Encourage Purchase Behavior [Infographic]

    Customers who purchase based on product recommendations result in a 20% higher average order value, according to data analyzed by Dynamic Yield. Check out the company's helpful infographic for...

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  • How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive Guide

    How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive Guide

    This detailed guide can help you and your brand benefit from guest-posting--to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach,...

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  • Average Salaries of Common Inbound Marketing and SEO Jobs

    Average Salaries of Common Inbound Marketing and SEO Jobs

    What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs? Read the full article at MarketingProfs

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  • #SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This Week

    #SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This Week

    This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools;...

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  • Five Golden Strategies to Bring Luck to Your Email Campaigns [Infographic]

    Five Golden Strategies to Bring Luck to Your Email Campaigns [Infographic]

    Wouldn't it be nice to find a pot of gold at the end of your email campaigns? Check out this St. Patrick's Day-themed infographic with five tips to help you channel the luck o' the Irish in your...

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  • How to Use Employee Feedback to Build Better Marketing Campaigns

    How to Use Employee Feedback to Build Better Marketing Campaigns

    What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut your marketing...

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  • Which TV Channels Are Consumers Willing to Pay For?

    Which TV Channels Are Consumers Willing to Pay For?

    Which TV channels would consumers most want to include in an à la carte television package if they could build their own? Read the full article at MarketingProfs

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  • Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]

    Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]

    This quick flowchart helps you figure out--before you launch--the digital campaign strategies and metrics you should be using, based on your campaign goals. Read the full article at MarketingProfs

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  • Five Ways to Build Your Marketing Team's Confidence

    Five Ways to Build Your Marketing Team's Confidence

    As a leader, building up the confidence of your marketing team is among the most rewarding things you can do--both for yourself and for your company. Give these five confidence-building techniques...

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  • The Future of Healthcare Marketing: Lessons for All Marketers

    The Future of Healthcare Marketing: Lessons for All Marketers

    Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of...

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  • Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016

    Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016

    Some 13% of emails sent by businesses in 2016 were deleted by their recipients without being read, according to recent research from Return Path. Read the full article at MarketingProfs

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  • How LinkedIn Uses LinkedIn for Marketing: The Secret Sauce [Infographic]

    How LinkedIn Uses LinkedIn for Marketing: The Secret Sauce [Infographic]

    What better way to learn how to use LinkedIn for marketing than from the people at LinkedIn itself? Find out their secret sauce for successful LinkedIn marketing. Read the full article at...

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  • The Chief Content Officer Is Dead; Long Live Content Marketing

    The Chief Content Officer Is Dead; Long Live Content Marketing

    It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content--and content leadership--remains. So who's going to lead the content...

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