MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • Marketers Should Know: How Influencers Generate Revenue [Infographic]

    Marketers Should Know: How Influencers Generate Revenue [Infographic]

    Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods--and the ones among them that influencers find most successful. Read the full article at...

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  • How to Establish Thought Leadership on Emerging Social Platforms

    How to Establish Thought Leadership on Emerging Social Platforms

    Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there. Read the full...

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  • How to Spend Less Time Getting More Value From Your Marketing Communication Channels

    How to Spend Less Time Getting More Value From Your Marketing Communication Channels

    Keeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less time communicating...

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  • The Metrics That Matter to B2B Marketers and Business Leaders

    The Metrics That Matter to B2B Marketers and Business Leaders

    B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks. Read the full article at MarketingProfs

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  • How to Schedule Your Social Media Updates More Efficiently

    How to Schedule Your Social Media Updates More Efficiently

    Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your...

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  • How to Make Money as a Writer [Infographic]

    How to Make Money as a Writer [Infographic]

    Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers. Read the full article...

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  • Four Steps to Developing a Holistic Approach to Measurement

    Four Steps to Developing a Holistic Approach to Measurement

    These four steps will help you make sure your goals are measurable and, most important, revenue-driving. Read the full article at MarketingProfs

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  • What Brands Post on Social vs. What Consumers Want to See

    What Brands Post on Social vs. What Consumers Want to See

    There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social. Read the full article at...

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  • To Bot or Not to Bot? [Infographic]

    To Bot or Not to Bot? [Infographic]

    Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program. Read the full article...

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  • 10 Overlooked B2B Optimization Opportunities to Boost Your Website

    10 Overlooked B2B Optimization Opportunities to Boost Your Website

    You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions. Read the full...

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  • Four Niche-Industry Social Media Marketing Campaigns Done Right

    Four Niche-Industry Social Media Marketing Campaigns Done Right

    Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns. Read the full article at MarketingProfs

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  • The Digital Work Tools Marketers Can't Do Without

    The Digital Work Tools Marketers Can't Do Without

    Marketers say the top digital tools their teams can't do without are file sharing, customer relationship management, and email marketing services, according to recent research from Widen. Read...

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  • The Fearless B2B Marketer's Guide to Auditing Your Marketing Department

    The Fearless B2B Marketer's Guide to Auditing Your Marketing Department

    Does the word "audit" give you the chills? Fear not! An audit can help your marketing team run more efficiently and make your marketing efforts more effective. And it can even be a fun process. ...

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  • How to Get Your YouTube Videos to Rank in Search Results [Infographic]

    How to Get Your YouTube Videos to Rank in Search Results [Infographic]

    YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to help you do...

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  • Win a Scholarship to MarketingProfs Marketing Writing Bootcamp

    Win a Scholarship to MarketingProfs Marketing Writing Bootcamp

    Have you been looking to hone your writing skills? Add more punch to your presentations? More oomph to your email copy? All for free?! Read the full article at MarketingProfs

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  • The Role of the CMO in Driving Growth

    The Role of the CMO in Driving Growth

    Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from The CMO Council and...

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  • The Role of the CMO in Driving Growth

    The Role of the CMO in Driving Growth

    Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from The CMO Council and...

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  • Sorry, Marketing, You Don't Own Sales Enablement

    Sorry, Marketing, You Don't Own Sales Enablement

    Sales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach to sales enablement, sales teams are more likely to increase win rates and...

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  • How to Launch a New Brand: Five Tips for an Unforgettable Debut

    How to Launch a New Brand: Five Tips for an Unforgettable Debut

    Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition. Read the full article at MarketingProfs

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  • The 5Ws of Experience-Driven Commerce [Infographic]

    The 5Ws of Experience-Driven Commerce [Infographic]

    Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back. Read the...

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