MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • 22 Tips to Help Make Free Shipping Profitable [Infographic]

    22 Tips to Help Make Free Shipping Profitable [Infographic]

    Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit? Read the full article at MarketingProfs

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  • Four Key Metrics for Evaluating Event Marketing Performance

    Four Key Metrics for Evaluating Event Marketing Performance

    ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly...

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  • Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand

    Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand

    It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand--while creating marketing...

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  • The Design Elements of Food Logos That Consumers Remember

    The Design Elements of Food Logos That Consumers Remember

    Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice? Read the full article at...

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  • The Best Days and Times to Post on Social Media [Infographic]

    The Best Days and Times to Post on Social Media [Infographic]

    The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours. Read the full article at...

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  • Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.

    Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.

    The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. Read...

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  • How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences

    How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences

    Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying...

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  • How B2B Marketing and Sales Teams Are (and Aren't) Using Data

    How B2B Marketing and Sales Teams Are (and Aren't) Using Data

    Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research. Read the full article at MarketingProfs

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  • How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPE

    How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPE

    Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more...

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  • Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next

    Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next

    Despite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers...

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  • Local Search: How It's Evolved and How You Can Improve Your Rankings [Infographic]

    Local Search: How It's Evolved and How You Can Improve Your Rankings [Infographic]

    Maintaining high rankings in local search results can be very profitable for a business, but staying up-to-date on local search best-practices is not always easy. This infographic explains how you...

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  • The Most In-Demand Marketing Areas of Expertise by Employers

    The Most In-Demand Marketing Areas of Expertise by Employers

    Most marketing leaders expect to grow their teams this year, with digital talent being the most in demand, according to recent research from McKinley Marketing Partners. Read the full article at...

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  • Three Tips From Basecamp for Launching and Running a Successful Podcast

    Three Tips From Basecamp for Launching and Running a Successful Podcast

    The co-producers and co-hosts of Basecamp's Rework podcast offer some practical advice from the podcasting trenches. Keep these three tips in mind when starting and producing your own podcast. ...

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  • Five Ways to Use Social for SEO and Vice Versa

    Five Ways to Use Social for SEO and Vice Versa

    Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together. Read the...

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  • Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]

    Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]

    Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see...

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  • Are Brands Using Email and Marketing Automation Effectively?

    Are Brands Using Email and Marketing Automation Effectively?

    Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse...

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  • Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions

    Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions

    Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank). Read the full article...

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  • Six Important Points About the State of B2B Content Marketing [Infographic]

    Six Important Points About the State of B2B Content Marketing [Infographic]

    Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it all being created, distributed, and measured? ...

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  • How to Build a Master Content Calendar That Covers All Your Bases

    How to Build a Master Content Calendar That Covers All Your Bases

    When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing. Read the full article at MarketingProfs

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  • How B2B and B2C Firms Approach Personalization Differently

    How B2B and B2C Firms Approach Personalization Differently

    B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. Read the full article...

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