MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • Traditions Invented by Businesses to Make Money [Infographic]

    Traditions Invented by Businesses to Make Money [Infographic]

    Rudolph the Red-Nosed Reindeer, Santa's big red suit, and even your diamond wedding ring—all popular thanks to marketers. See more ways creative marketers have contributed to modern...

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  • Three Ways to Turn Your YouTube Subscribers Into Customers

    Three Ways to Turn Your YouTube Subscribers Into Customers

    Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into customers? Read...

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  • The Five Most Shared GIFs of 2017

    The Five Most Shared GIFs of 2017

    The most shared GIFs of 2017 were of a man blinking and a baby crying, according to recent research from Tenor, which also shares the most emotional moments of 2017, as viewed through GIFs. Read...

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  • How to Write the Most Effective Social Media Posts [Infographic]

    How to Write the Most Effective Social Media Posts [Infographic]

    How many hashtags and emojis, and number of characters--and what message types--should you be using for your social media posts? Today's infographic answers those questions about best-performing...

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  • How to Choose the Perfect E-Book Topic

    How to Choose the Perfect E-Book Topic

    E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But...

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  • The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]

    The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]

    Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris. Read the full article at...

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  • Five Trends That Will Shape Mobile Adtech in 2018

    Five Trends That Will Shape Mobile Adtech in 2018

    Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most. Read the full article...

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  • The Art and Science of Personal Branding Online [Infographic]

    The Art and Science of Personal Branding Online [Infographic]

    What's the first thing a potential employer thinks when he or she views your LinkedIn profile? Make sure you have a strong personal brand online to help create a positive and memorable first...

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  • Five Things Pro Facebook Marketers Do Differently

    Five Things Pro Facebook Marketers Do Differently

    Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how...

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  • Global Ad Spend Forecast for 2018

    Global Ad Spend Forecast for 2018

    Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith. Read the full article at...

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  • Three Mad-Scientist Marketing Methods to Ignite Business Growth

    Three Mad-Scientist Marketing Methods to Ignite Business Growth

    Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business. Read the full article at MarketingProfs

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  • 'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]

    'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]

    What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017. Read the full article at MarketingProfs

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  • Five Ways to Position Your Organization for Sales and Marketing Success in 2018

    Five Ways to Position Your Organization for Sales and Marketing Success in 2018

    Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you...

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  • Facebook 3Q17 Advertising Benchmarks

    Facebook 3Q17 Advertising Benchmarks

    The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect. Read the full article at...

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  • At the Altar of the Future: How to Successfully Wed Creativity to Data

    At the Altar of the Future: How to Successfully Wed Creativity to Data

    By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then...

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  • Four Ways to Build Your Thought-Leadership Influence on Twitter

    Four Ways to Build Your Thought-Leadership Influence on Twitter

    When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also...

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  • The Small Business Guide to Instagram Stories [Infographic]

    The Small Business Guide to Instagram Stories [Infographic]

    This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage...

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  • The Gmail Effect: How Consumers' Email Preferences Have Changed

    The Gmail Effect: How Consumers' Email Preferences Have Changed

    The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing. Read the full article at...

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  • #SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week

    #SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week

    Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's...

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  • Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]

    Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]

    Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how banks...

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