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MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • SMS Is on the Rise for Business: Trends and Stats [Infographic]

    SMS Is on the Rise for Business: Trends and Stats [Infographic]

    SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right for you, check out...

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  • Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]

    Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]

    Today, few terms generate as much buzz as "influencer marketing." But is the result more heat than light? Here's a look at three top challenges of influencer marketing, along with a big-picture...

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  • Five New Skills to Look for When Hiring Your Next Marketing Superstar

    Five New Skills to Look for When Hiring Your Next Marketing Superstar

    Looking to get hired as a marketer? Or to hire one yourself? Here are the five attributes that a modern marketer needs--and the ones that marketing leaders need to look for when hiring a...

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  • The Content Types That Generate the Highest-Quality Leads

    The Content Types That Generate the Highest-Quality Leads

    Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. Read the full article at...

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  • Is a Loyalty Rewards Program Right for Your Brand? [Infographic]

    Is a Loyalty Rewards Program Right for Your Brand? [Infographic]

    A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the...

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  • 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

    15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

    These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate. Read the...

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  • The Measurable Impact Reviews and Ratings Have on Sales

    The Measurable Impact Reviews and Ratings Have on Sales

    How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services? Read...

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  • #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This Week

    #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This Week

    This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes...

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  • The One Thing That Can Make You More Productive at Work [Infographic]

    The One Thing That Can Make You More Productive at Work [Infographic]

    Yawwwwwn. Is your lack of sleep costing you productivity—and costing your company money? Learn why sleep is crucial to performing your best, and see what you can do to get more of it. ...

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  • Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

    Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

    Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you...

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  • The Influence of Instagram on Fashion Decisions [Infographic]

    The Influence of Instagram on Fashion Decisions [Infographic]

    Nearly three quarters (72%) of Instagram users say they have made a fashion- or beauty-related purchase after seeing the product on the social network, according to recent research from Dana...

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  • Five Direct Mail Myths About Millennials [Infographic]

    Five Direct Mail Myths About Millennials [Infographic]

    If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and...

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  • Is There Such a Thing as a 'Brand Fail' Anymore?

    Is There Such a Thing as a 'Brand Fail' Anymore?

    When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really...

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  • How to Drive Real Results Through Sales, Marketing, and AI

    How to Drive Real Results Through Sales, Marketing, and AI

    Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up...

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  • The 10 Biggest Advertisers in the United States

    The 10 Biggest Advertisers in the United States

    Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media. Read the full article...

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  • How to Use Data to Reach New and Existing Customers [Infographic]

    How to Use Data to Reach New and Existing Customers [Infographic]

    Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic. Read the full article at MarketingProfs

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  • Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

    Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

    Social marketing is different because your audience talks back--immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC...

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  • How Digital Ad Frequency Impacts Awareness and Purchase Intent

    How Digital Ad Frequency Impacts Awareness and Purchase Intent

    Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen....

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  • The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]

    The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]

    Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters. Read the...

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  • How Email Marketers Can Manage Their Database for Sales Funnel Tracking

    How Email Marketers Can Manage Their Database for Sales Funnel Tracking

    An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where...

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