MarketingProfs Daily Fix Blog

Find all the latest posts from the MarketingProfs' blog.

  • The Power of Employee Social Media Advocacy [Infographic]

    The Power of Employee Social Media Advocacy [Infographic]

    Today's infographic explains how companies can work with some of their biggest advocates and influencers—their own employees—to help Marketing reach new audiences through...

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  • 72 Must-Have Features for E-Commerce Websites [Infographic]

    72 Must-Have Features for E-Commerce Websites [Infographic]

    Does your e-commerce website provide the easiest possible experience for visitors? Check out today's infographic to see 72 site sections and features that you will want to consider when creating...

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  • Four Essential Success Factors for Transforming Marketing Into a Center of Excellence

    Four Essential Success Factors for Transforming Marketing Into a Center of Excellence

    Some marketing organizations excel at marketing performance management and, as a result, achieve better growth for their companies. How? They operate Marketing as a center of excellence (CoE)....

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  • 2018 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions

    2018 Marketing Salary Guide: Pay Forecasts for Brand and Agency Positions

    The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2018, according to recent research from The Creative Group. Read the...

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  • #SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This Week

    #SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This Week

    Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's...

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  • How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It

    How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It

    Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors--and...

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  • Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]

    Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]

    Consumers are more loyal to brands that offer personalized experiences, and that loyalty can provide excellent returns for brands. So you'd better know enough about your customers to provide those...

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  • What Smart-Speaker Owners Use Their Devices For

    What Smart-Speaker Owners Use Their Devices For

    Some 42% of owners of voice-activated smart speakers say their device has become essential to their life, according to recent research from NPR and Edison Research. Read the full article at...

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  • YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

    YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

    Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to use YouTube advertising to target...

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  • The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On

    The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On

    Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your...

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  • The 10 Most Valuable Global Brands in 2017

    The 10 Most Valuable Global Brands in 2017

    Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Read the full article at MarketingProfs

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  • YouTube Stats, Facts, and Figures for 2017 [Infographic]

    YouTube Stats, Facts, and Figures for 2017 [Infographic]

    YouTube has been around for 12+ years, and it's hard to imagine an Internet without its ubiquitous video player. Check out today's infographic to see how YouTube has grown, which videos are the...

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  • Loyalty, Retention, Relationships: What's Really in It for Your Customers?

    Loyalty, Retention, Relationships: What's Really in It for Your Customers?

    In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need to get...

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  • Is B2B Marketing and Sales Messaging Improving?

    Is B2B Marketing and Sales Messaging Improving?

    Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet. Read the full...

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  • The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]

    The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]

    Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using...

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  • How to Pick the Right Location for Your Exhibit Booth: The Selection Process Simplified

    How to Pick the Right Location for Your Exhibit Booth: The Selection Process Simplified

    The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, are all the...

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  • SEO Trends for Publishers: Ranking Factors and AMP Impact

    SEO Trends for Publishers: Ranking Factors and AMP Impact

    Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals,...

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  • Valuable Employee-Recognition Tips [Infographic]

    Valuable Employee-Recognition Tips [Infographic]

    All employees want to be recognized for their good work, but 49% of them say they are dissatisfied with that aspect of their jobs. Managers should take note: Happy employees save brands money. See...

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  • Dark Data on Social Media: Insights That Shed Light on Your Business

    Dark Data on Social Media: Insights That Shed Light on Your Business

    What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And it's highly likely...

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  • #SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week

    #SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week

    Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes...

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