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  • Everybody Writes preview

    Everybody Writes preview

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  • Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

    Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

    If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a...

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  • How to Craft a Brand Positioning Strategy in Four Steps

    How to Craft a Brand Positioning Strategy in Four Steps

    Brand positioning is the foundation of a strong marketing and branding strategy. Learn how to create an impactful positioning statement and use it to help define your brand in the minds of your...

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  • The Top Five KPIs Online Marketers Should Be Tracking [Infographic]

    The Top Five KPIs Online Marketers Should Be Tracking [Infographic]

    With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on your marketing success. Read...

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  • SEO Pricing: How Much Agencies and Freelancers Charge

    SEO Pricing: How Much Agencies and Freelancers Charge

    Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs. Read the full article at...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Five Content-Led Marketing Campaigns That Drive Results

    Five Content-Led Marketing Campaigns That Drive Results

    Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and increase ROI. ...

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  • The Inner Workings of Advertising on Amazon [Infographic]

    The Inner Workings of Advertising on Amazon [Infographic]

    Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work for your brand. Read the full...

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  • Email Benchmarks: 1Q18 Engagement and Subscriber Trends

    Email Benchmarks: 1Q18 Engagement and Subscriber Trends

    Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing. Read the full article...

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  • How to Craft an Email Newsletter That Gets Marketing Results

    How to Craft an Email Newsletter That Gets Marketing Results

    If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. Here are some...

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  • Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.

    Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.

    Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers--and your ROI--in the right...

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  • 72 Voice-Search Stats, Facts, and Tips [Infographic]

    72 Voice-Search Stats, Facts, and Tips [Infographic]

    As personal assistants and home devices become more popular, SEO marketers need to optimize search results for voice queries as well. Here are some stats and tips to get you started. Read the...

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  • The Top Sites Driving Referral Traffic, by Content Category

    The Top Sites Driving Referral Traffic, by Content Category

    Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly....

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  • How to Spend Less Time Getting More Value From Your Marketing Communication Channels

    How to Spend Less Time Getting More Value From Your Marketing Communication Channels

    Keeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less time communicating...

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  • How to Establish Thought Leadership on Emerging Social Platforms

    How to Establish Thought Leadership on Emerging Social Platforms

    Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there. Read the full...

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  • Marketers Should Know: How Influencers Generate Revenue [Infographic]

    Marketers Should Know: How Influencers Generate Revenue [Infographic]

    Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods--and the ones among them that influencers find most successful. Read the full article at...

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  • The Metrics That Matter to B2B Marketers and Business Leaders

    The Metrics That Matter to B2B Marketers and Business Leaders

    B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks. Read the full article at MarketingProfs

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  • Four Steps to Developing a Holistic Approach to Measurement

    Four Steps to Developing a Holistic Approach to Measurement

    These four steps will help you make sure your goals are measurable and, most important, revenue-driving. Read the full article at MarketingProfs

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  • How to Make Money as a Writer [Infographic]

    How to Make Money as a Writer [Infographic]

    Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers. Read the full article...

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  • How to Schedule Your Social Media Updates More Efficiently

    How to Schedule Your Social Media Updates More Efficiently

    Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your...

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  • What Brands Post on Social vs. What Consumers Want to See

    What Brands Post on Social vs. What Consumers Want to See

    There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social. Read the full article at...

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  • Four Niche-Industry Social Media Marketing Campaigns Done Right

    Four Niche-Industry Social Media Marketing Campaigns Done Right

    Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns. Read the full article at MarketingProfs

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