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  • Everybody Writes preview

    Everybody Writes preview

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  • How to Choose the Right Martech and PRtech Solutions

    How to Choose the Right Martech and PRtech Solutions

    With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of...

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  • Level-Up: How to Score Big at Live Events [Infographic]

    Level-Up: How to Score Big at Live Events [Infographic]

    Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out how to level-up your tradeshow game with...

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  • The 40 Most Common SEO Mistakes [Infographic]

    The 40 Most Common SEO Mistakes [Infographic]

    Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million...

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  • Personalize Your Marketing With Deeper Customer Segmentation

    Personalize Your Marketing With Deeper Customer Segmentation

    Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you can offer...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Three New Facebook Ad Features to Boost Your ROI

    Three New Facebook Ad Features to Boost Your ROI

    Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try. Read the full...

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  • 10 Benefits of a Loyalty Rewards Program [Infographic]

    10 Benefits of a Loyalty Rewards Program [Infographic]

    Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips on how to make sure your loyalty...

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  • What B2B Sales Teams Need From Marketing to Win Deals

    What B2B Sales Teams Need From Marketing to Win Deals

    B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde. Read the full article at...

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  • How to Find Anyone's Business Email Address

    How to Find Anyone's Business Email Address

    Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect....

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  • The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]

    The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]

    Finding the right partner to help you create an explainer video can make all the difference. Today's infographic breaks down what to look for in a production company, how you can expect to...

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  • How Events Are Marketed to, and Found by, Attendees

    How Events Are Marketed to, and Found by, Attendees

    Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events. Read the full article at MarketingProfs

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  • #SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week

    #SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week

    Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn...

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  • Five Habits of Highly Effective CGC Marketers

    Five Habits of Highly Effective CGC Marketers

    At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of...

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  • What Makes a Great 'About Us' Page [Infographic]

    What Makes a Great 'About Us' Page [Infographic]

    "About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the...

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  • The 10 Industries Most Distrusted by US Consumers

    The 10 Industries Most Distrusted by US Consumers

    The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs. Read the full article at MarketingProfs

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  • Avoid These Seven Classic On-Camera Interview Mistakes

    Avoid These Seven Classic On-Camera Interview Mistakes

    As an interviewer, your job is more than just asking questions. To get a great video, you need to be thinking ahead to the final product. Here are seven classic on-camera mistakes rookie...

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  • PR in Seven Easy Steps for Startups in Emerging-Technology Markets

    PR in Seven Easy Steps for Startups in Emerging-Technology Markets

    You just got the green light to create a public relations program for your startup. There's a lot to do and you don't have enough time or budget to do it all. Where should you begin? Read the...

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  • 13 Statistics That Prove the Value of SEO [Infographic]

    13 Statistics That Prove the Value of SEO [Infographic]

    Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, and see why your brand should...

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  • Why Consumers Use E-Commerce Apps

    Why Consumers Use E-Commerce Apps

    Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch. Read the full article at...

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  • How to Improve Your Research ROI: Six Best-Practices

    How to Improve Your Research ROI: Six Best-Practices

    Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help...

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  • How to Streamline Your Creative Operations [Infographic]

    How to Streamline Your Creative Operations [Infographic]

    Between coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's...

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