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  • Everybody Writes preview

    Everybody Writes preview

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  • #SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This Week

    #SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This Week

    Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base...

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  • The Top 4 Threats to Creative Copywriting and How to Overcome Them

    The Top 4 Threats to Creative Copywriting and How to Overcome Them

    Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block--and ideas for overcoming them. Read the full article at MarketingProfs

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  • 11 Questions to Ask Before You Create a Marketing Video [Infographic]

    11 Questions to Ask Before You Create a Marketing Video [Infographic]

    Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand. Read the full article at MarketingProfs

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  • The 10 Most Talked About Television Shows on Social Media

    The 10 Most Talked About Television Shows on Social Media

    The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen. Read the full article at MarketingProfs

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • How Excellent Product Photography and Videos Increase E-Commerce Sales

    How Excellent Product Photography and Videos Increase E-Commerce Sales

    The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind. Read the full article...

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  • How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and Mistrust

    How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and Mistrust

    Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based...

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  • Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]

    Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]

    The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this infographic for more on the...

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  • The Most Important Skills for B2B Tech Marketers

    The Most Important Skills for B2B Tech Marketers

    B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from...

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  • Your Brand Tracking Program Is All Wrong: Five Tips to Fix It

    Your Brand Tracking Program Is All Wrong: Five Tips to Fix It

    Brand tracking--collecting data from a static group of consumers on a regular basis--can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark...

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  • 12 Productivity Hacks to Help You Write Faster [Infographic]

    12 Productivity Hacks to Help You Write Faster [Infographic]

    Setting yourself up with good writing habits can mean faster, better output. Here are 12 ideas for how to make yourself a more productive writer. Read the full article at MarketingProfs

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  • The Most Effective Paid Channels for Distributing Content

    The Most Effective Paid Channels for Distributing Content

    Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2. Read the full article...

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  • E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead

    E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead

    Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way...

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  • 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]

    10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]

    Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos throughout your...

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  • Writing: Six Types of Hooks to Reel in Readers

    Writing: Six Types of Hooks to Reel in Readers

    A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook. Read the full...

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  • SEO Trends for 2017: How 12 Factors Impact Google Rankings

    SEO Trends for 2017: How 12 Factors Impact Google Rankings

    The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush. Read the full article...

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  • Nine Critical Issues to Consider Before You Buy Marketing Software

    Nine Critical Issues to Consider Before You Buy Marketing Software

    Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not,...

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  • A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]

    A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]

    Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to drive successful...

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  • What Bothers Consumers Most About Brand Marketing

    What Bothers Consumers Most About Brand Marketing

    Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones. Read the full article...

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  • #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

    #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

    Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive...

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  • Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome

    Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome

    Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? In the...

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