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    Everybody Writes preview

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  • How to Measure the ROI of Your B2B Content Marketing Campaigns

    How to Measure the ROI of Your B2B Content Marketing Campaigns

    This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want. Read the full article...

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  • Pinterest for Business: Seven Helpful Tips [Infographic]

    Pinterest for Business: Seven Helpful Tips [Infographic]

    Pinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure your pinning is winning. Read the...

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  • The 100 Most Popular Keywords on Google Search [Infographic]

    The 100 Most Popular Keywords on Google Search [Infographic]

    Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms in the 12 months preceding June 1, 2018....

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  • From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad Reporting

    From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad Reporting

    You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • How to Get Sales Prospects to Care About Your Marketing Content

    How to Get Sales Prospects to Care About Your Marketing Content

    Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about. Read the full article at MarketingProfs

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  • 64 Statistics That Will Guide Your Content Marketing [Infographic]

    64 Statistics That Will Guide Your Content Marketing [Infographic]

    A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you...

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  • The Correlation Between Mobile Page Speed and Search Rankings

    The Correlation Between Mobile Page Speed and Search Rankings

    There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics. ...

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  • How to Identify Offline B2B Influencers by Using Online and Offline Methods

    How to Identify Offline B2B Influencers by Using Online and Offline Methods

    B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline efforts to...

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  • The Science of Sharing: Who, What, Where, and Why [Infographic]

    The Science of Sharing: Who, What, Where, and Why [Infographic]

    How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start...

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  • Measuring Sponsorship ROI: Marketers' Favorite Metrics

    Measuring Sponsorship ROI: Marketers' Favorite Metrics

    Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and...

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  • How to Spot Authentic (and Fake) Instagram Influencers

    How to Spot Authentic (and Fake) Instagram Influencers

    Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim. Read the full article at MarketingProfs

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  • The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning Program

    The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning Program

    Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program. Read the full article at MarketingProfs

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  • Facebook vs. Google: AdRank Auction Factors [Infographic]

    Facebook vs. Google: AdRank Auction Factors [Infographic]

    Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids. Read the full article at MarketingProfs

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  • The State of Marketing Technology in 2018

    The State of Marketing Technology in 2018

    In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands. Read the full article at...

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  • How to Launch Your First Employee Advocacy Program, and Why You Should

    How to Launch Your First Employee Advocacy Program, and Why You Should

    Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program. Read the full article at MarketingProfs

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  • Why Email Still Reigns Supreme [Infographic]

    Why Email Still Reigns Supreme [Infographic]

    Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your...

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  • The Biggest Barriers to Successful Marketing Attribution

    The Biggest Barriers to Successful Marketing Attribution

    Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2. Read the full article at MarketingProfs

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  • Creating Weekly SEO Reports Doesn't Have to Suck

    Creating Weekly SEO Reports Doesn't Have to Suck

    Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. Read the full article...

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  • The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly

    The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly

    To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer...

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  • The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]

    The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]

    Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for...

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