Latest Content

Welcome to MarketingProfs, where our mission is to help marketers build campaigns that work. Explore our Hub for the latest marketing content - ebooks, tweets, pictures, videos, and more!

  • Everybody Writes preview

    Everybody Writes preview

    Read Flipbook
  • How to Target Millennials With Billboard Advertising

    How to Target Millennials With Billboard Advertising

    Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards. Read the full...

    Read Article
  • The Rise of the Story Format on Social Media [Infographic]

    The Rise of the Story Format on Social Media [Infographic]

    Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your...

    Read Article
  • Corporate America's Most Broken Internal Processes

    Corporate America's Most Broken Internal Processes

    More than half of workers at corporations in the United States say their firm has at least one broken process related to IT, employee onboarding, and administrative functions, according to recent...

    Read Article
  • Seven Considerations for Your New Business's Social Media Strategy

    Seven Considerations for Your New Business's Social Media Strategy

    Creating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience and...

    Read Article
  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

    Register Now
  • Six Key Questions to Ask Your Retargeting Provider [Infographic]

    Six Key Questions to Ask Your Retargeting Provider [Infographic]

    You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working with the right partner for...

    Read Article
  • The State of PR Jobs: Hiring and Salary Trends

    The State of PR Jobs: Hiring and Salary Trends

    The number of people employed as public relations specialists and managers in the United States has steadily risen over the past few years, according to recent research from PR Underground. Read...

    Read Article
  • Worried About Your Millennial Strategy? Top 3 Myths and Truths

    Worried About Your Millennial Strategy? Top 3 Myths and Truths

    Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly...

    Read Article
  • AI-Powered Marketing Is Here: What You Need to Know

    AI-Powered Marketing Is Here: What You Need to Know

    Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for...

    Read Article
  • Keyword Selection: The Key to Earning High Search Ranking [Infographic]

    Keyword Selection: The Key to Earning High Search Ranking [Infographic]

    If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings. Read the full...

    Read Article
  • B2B Demand Generation: Marketers' Favorite Tactics

    B2B Demand Generation: Marketers' Favorite Tactics

    B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen...

    Read Article
  • #SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week

    #SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week

    Facebook tests a "dislike" button (sort of); Twitter makes money (finally); why your Facebook Page may see less organic reach; are the youth are leaving Facebook?; Snapchat finally offers detailed...

    Read Article
  • How to Stay Motivated When You're Working From Home [Infographic]

    How to Stay Motivated When You're Working From Home [Infographic]

    Working from home can help you be productive, but there can be so many distractions. Here are eight tips to help you stay motivated and on track. Read the full article at MarketingProfs

    Read Article
  • Top 3 SMS Marketing Considerations

    Top 3 SMS Marketing Considerations

    With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind. Read the full article...

    Read Article
  • How Consumers Feel About Haggling

    How Consumers Feel About Haggling

    There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi. Read the full article at MarketingProfs

    Read Article
  • Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

    Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

    As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and...

    Read Article
  • Six Essential Email Marketing Tips [Infographic]

    Six Essential Email Marketing Tips [Infographic]

    Get out of your email marketing rut by making sure that you've implemented these six tips to help you hit your email goals in 2018. Read the full article at MarketingProfs

    Read Article
  • Local Reviews: Which Platforms Do Consumers Post on Most?

    Local Reviews: Which Platforms Do Consumers Post on Most?

    Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal. Read the full article at MarketingProfs

    Read Article
  • How to Use Gamification and Technology for a Better Experiential Marketing Campaign

    How to Use Gamification and Technology for a Better Experiential Marketing Campaign

    Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your...

    Read Article
  • Top 10 Typography Trends of 2018 [Infographic]

    Top 10 Typography Trends of 2018 [Infographic]

    Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year. Read the full article at...

    Read Article
  • The Retail Email Marketing Tactics Consumers Appreciate Most

    The Retail Email Marketing Tactics Consumers Appreciate Most

    Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group. ...

    Read Article
  • loading
    Loading More...