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  • Everybody Writes preview

    Everybody Writes preview

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  • Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

    Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

    If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop...

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  • How to Use Virtual Reality in Your Digital Marketing [Infographic]

    How to Use Virtual Reality in Your Digital Marketing [Infographic]

    VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention. Read the full article at...

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  • Teens' Favorite Social Networks, Fashion Brands, and Restaurants

    Teens' Favorite Social Networks, Fashion Brands, and Restaurants

    Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray. Read the full article at MarketingProfs

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  • Three Tips for Better Real-Time Mobile Marketing in 2018

    Three Tips for Better Real-Time Mobile Marketing in 2018

    Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • What Is GDPR, and How Can It Impact Your Business? [Infographic]

    What Is GDPR, and How Can It Impact Your Business? [Infographic]

    "GDPR" has been a buzzword lately, but it's an important one. Failure to comply with new European data regulations—even if your business is US-based—could mean serious...

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  • Three Paths for Surging Ahead of the Competition

    Three Paths for Surging Ahead of the Competition

    Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand. Read the full article at MarketingProfs

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  • What Converts? Web Landing Page Benchmarks and Trends [Infographic]

    What Converts? Web Landing Page Benchmarks and Trends [Infographic]

    Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. Read the...

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  • 10 Video Metrics That Will Help You Establish ROI

    10 Video Metrics That Will Help You Establish ROI

    Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off. Read the full article at...

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  • How to Make Your Infographics Stand Out [Animated Infographic]

    How to Make Your Infographics Stand Out [Animated Infographic]

    How can you add a new dimension to your infographics? Check out these 12 techniques for designing infographics that really shine. Read the full article at MarketingProfs

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  • The Disconnect Between B2B Tech Buyers and Vendors

    The Disconnect Between B2B Tech Buyers and Vendors

    B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius. Read the full...

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  • What Is Dropshipping, and Is It Best for Your Online Retail Business?

    What Is Dropshipping, and Is It Best for Your Online Retail Business?

    E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your company. Read...

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  • The Best Ways to Start and End Your Workday [Infographic]

    The Best Ways to Start and End Your Workday [Infographic]

    By implementing routines to start and end your workdays, you can become less stressed and more productive. Here are 10 techniques you can begin using today. Read the full article at MarketingProfs

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  • The Share of Digital Display Ads Bought Programmatically

    The Share of Digital Display Ads Bought Programmatically

    Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer. Read the full article at MarketingProfs

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  • The B2B Exemption to the Telemarketing Sales Rule

    The B2B Exemption to the Telemarketing Sales Rule

    The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution. Read the full article at...

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  • Affluent Americans' Behaviors and Media-Consumption Habits [Infographic]

    Affluent Americans' Behaviors and Media-Consumption Habits [Infographic]

    See how many Americans are considered affluent, what those consumers care about, and how affluence affects media consumption. Read the full article at MarketingProfs

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  • The State of Healthcare Content Marketing

    The State of Healthcare Content Marketing

    Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and...

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  • The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do

    The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do

    Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ROI. Read the full...

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  • Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]

    Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]

    Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails with fresh eyes. Read the...

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  • Instagram Engagement by Day of the Week

    Instagram Engagement by Day of the Week

    Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts? Read the full article at MarketingProfs

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  • Kiss Your A/B-Testing Goodbye... Sort Of

    Kiss Your A/B-Testing Goodbye... Sort Of

    A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization. Read the full article at MarketingProfs

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