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  • Everybody Writes preview

    Everybody Writes preview

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  • How to Market Yourself for a Marketing Job

    How to Market Yourself for a Marketing Job

    When you're looking for a marketing job, it helps to get meta and figure out your personal brand. Here are some useful tips to help you find the right position. Read the full article at...

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  • How to Overcome Two of Content Marketing's Toughest Challenges

    How to Overcome Two of Content Marketing's Toughest Challenges

    Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems. Read the full article at MarketingProfs

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  • How Color and Typography Influence Consumers [Animated Infographic]

    How Color and Typography Influence Consumers [Animated Infographic]

    Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right. Read the full article at MarketingProfs

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  • Why Most Content Gets No Traffic From Google Search

    Why Most Content Gets No Traffic From Google Search

    Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs. Read the full article at MarketingProfs

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run Smoothly

    Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run Smoothly

    Tired of last-minute projects and fire drills? Here's how to get your processes in order so you can spend less time planning and more time getting your marketing done. Read the full article at...

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  • Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]

    Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]

    Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data. Read the full article at MarketingProfs

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  • How Marketers Are Using Original Research in Content

    How Marketers Are Using Original Research in Content

    Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo. Read the full article at MarketingProfs

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  • Are Chatbots a Good Idea for Your Business? [Infographic]

    Are Chatbots a Good Idea for Your Business? [Infographic]

    When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers. Read the...

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  • Five Tips for Marketing a Subscription-Based Business

    Five Tips for Marketing a Subscription-Based Business

    A subscription-based business model can be extremely successful--when it's marketed well. Here are some tips for reaching more of your target market, engaging your audience, and controlling churn...

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  • The Future of Link-Building: Linkless Mentions for SEO

    The Future of Link-Building: Linkless Mentions for SEO

    For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless mentions. Read the full...

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  • Why Editors Reject Guest-Content Pitches From Brands

    Why Editors Reject Guest-Content Pitches From Brands

    Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their...

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  • The Secret to More Effective Campaigns: A Data Management Platform

    The Secret to More Effective Campaigns: A Data Management Platform

    Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look...

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  • The Key Ingredient of Marketing Campaign Success: Quality Data

    The Key Ingredient of Marketing Campaign Success: Quality Data

    Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data is fresh--and useful. ...

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  • Brands and Social Change: What Young People Want [Infographic]

    Brands and Social Change: What Young People Want [Infographic]

    Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can...

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  • Landing a Marketing Job: What Matters to Hiring Managers [Infographic]

    Landing a Marketing Job: What Matters to Hiring Managers [Infographic]

    Hiring managers for creative (nontechnical) marketing jobs value resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to...

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  • The Business Podcast Primer: The Right Way to Do What Is So Often Wrong

    The Business Podcast Primer: The Right Way to Do What Is So Often Wrong

    Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B podcast a success. Read...

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  • Five Myths About PPC... Busted! [Infographic]

    Five Myths About PPC... Busted! [Infographic]

    Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths. Read the full article at...

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  • Benchmarking Your Email Metrics Post "GDPR Cleanse"

    Benchmarking Your Email Metrics Post "GDPR Cleanse"

    The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks. Read the full article at MarketingProfs

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  • How to Use Research to Write High-Converting CTAs and Tailor Your Content

    How to Use Research to Write High-Converting CTAs and Tailor Your Content

    Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling...

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  • 30 Must-Know B2B Sales Prospecting Stats [Infographic]

    30 Must-Know B2B Sales Prospecting Stats [Infographic]

    How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers? Read the full...

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