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  • Everybody Writes preview

    Everybody Writes preview

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  • Advertising in the Age of Distraction

    Advertising in the Age of Distraction

    The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you get them to...

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  • The 2017 Social Network Image and Video Size Guide [Infographic]

    The 2017 Social Network Image and Video Size Guide [Infographic]

    Never again scramble to figure out how big a Facebook image should be or the time limit for your Snapchat videos. This infographic compiles image and video specs from nine major social media...

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  • Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?

    Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?

    Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov. ...

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  • Email's Little Secret: 18 Words to Fly or Die By

    Email's Little Secret: 18 Words to Fly or Die By

    Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.) Read the full article at MarketingProfs

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • The Ultimate Guide to Email: Australia Edition [Infographic]

    The Ultimate Guide to Email: Australia Edition [Infographic]

    If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers interact...

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  • The 20 Most Visible Sites on Google Search Results

    The 20 Most Visible Sites on Google Search Results

    Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in the organic results, according to recent research...

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  • Now Is the Time for Developing Your Personal Brand: 26 Tips

    Now Is the Time for Developing Your Personal Brand: 26 Tips

    The time for personal branding is now, and today is the best day to start developing your personal brand. Here are 26 tips, from A to Z, to help your personal branding efforts. Read the full...

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  • Marketing Video: Basic Email-Design Decisions That Matter

    Marketing Video: Basic Email-Design Decisions That Matter

    Many factors affect email performance. This brief video focuses on the importance of three specific design decisions you need to make for each email message you craft if you want to ensure the...

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  • The 3Ps of the Future of Search [Infographic]

    The 3Ps of the Future of Search [Infographic]

    Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more AI,...

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  • The Top Sales Challenges of 2017

    The Top Sales Challenges of 2017

    Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research from Richardson. Read the full article at...

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  • Three Ways CPG Companies Can Use Social Insights to Make Better Business Decisions

    Three Ways CPG Companies Can Use Social Insights to Make Better Business Decisions

    To garner full value from their social intelligence strategies, CPG companies should be mindful of incorporating these three initiatives into their social plans. Read the full article at...

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  • Five Ways to Make the Most of Video for Marketing

    Five Ways to Make the Most of Video for Marketing

    From the tiniest startups in Silicon Valley to the largest global organizations, consumer and B2B marketers are pouring more resources than ever into video. But if you're just now getting into...

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  • Supercharge Your Display Ad ROI With Call Attribution [Infographic]

    Supercharge Your Display Ad ROI With Call Attribution [Infographic]

    Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it...

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  • The Top Hurdles to Proving Digital Marketing ROI

    The Top Hurdles to Proving Digital Marketing ROI

    Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven. ...

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  • Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

    Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

    Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless... ...

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  • Seven SEO Trends to Keep Up With in 2017 [Infographic]

    Seven SEO Trends to Keep Up With in 2017 [Infographic]

    Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the SEO world this year....

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  • The Email Priorities of Brand and Agency Marketers in 2017

    The Email Priorities of Brand and Agency Marketers in 2017

    Marketers at companies say they need to focus on personalization and automated campaigns, whereas marketers at agencies cite behavioral response marketing and personalization, according to a...

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  • #SocialSkim: All About Facebook's F8, YouTube's 'Adpocalypse': 10 Stories This Week

    #SocialSkim: All About Facebook's F8, YouTube's 'Adpocalypse': 10 Stories This Week

    This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and...

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  • Five Ways SaaS Companies Can Achieve Proactive Customer Success

    Five Ways SaaS Companies Can Achieve Proactive Customer Success

    It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be asked, are more...

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  • Top 10 Features of Mobile Apps for Businesses [Infographic]

    Top 10 Features of Mobile Apps for Businesses [Infographic]

    Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app...

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