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  • Everybody Writes preview

    Everybody Writes preview

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  • #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This Week

    #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This Week

    Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts...

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  • Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts

    Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts

    Customer experience (CX) leaders generate more revenue than companies that fail to prioritize CX. Brands become CX leaders by personalizing engagement in relevant and valuable ways. Here are four...

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  • 15 Ways to Manage Your Time Wisely [Infographic]

    15 Ways to Manage Your Time Wisely [Infographic]

    Wish there were 25 hours in a day? That would be nice, but a more practical solution to finding more time may come in learning how to manage the hours you've got. Today's infographic offers 15...

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  • Learn From Google: The Five Traits of Successful Teams at Google

    Learn From Google: The Five Traits of Successful Teams at Google

    What makes a team effective at Google? Which qualities set successful groups apart from other groups in the company? See what Google discovered about its best teams. Read the full article at...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift

    Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift

    Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for...

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  • How XR (AR and VR) Applications Are Changing Marketing

    How XR (AR and VR) Applications Are Changing Marketing

    New XR (AR/VR) experiences built by businesses across the globe are creating singular worlds in which consumers can connect with products, ideas, and brand ideals in a more meaningful, "tangible"...

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  • Triple Your Instagram Followers in 10 Steps [Infographic]

    Triple Your Instagram Followers in 10 Steps [Infographic]

    Instagram remains popular, yet the social platform is still something of a mystery for many marketers. To learn how to set up and use your brand's Instagram account to gain followers and...

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  • The Characteristics of Highly Shared Infographics

    The Characteristics of Highly Shared Infographics

    Infographics that garner an above average number of shares on social media tend to come from high-quality domains, tend to be around 600 pixels wide, and tend to have succinct titles, according to...

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  • Six Reasons to Hire Your Audience: The Benefits of UGC

    Six Reasons to Hire Your Audience: The Benefits of UGC

    If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits--and ways you can profit...

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  • Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]

    Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]

    Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more...

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  • The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)

    The Huge Impact of Amazon This Holiday Season (And How Retailers Can Compete)

    Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce. Read the full article at MarketingProfs

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  • Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces

    Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces

    What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six completely different...

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  • How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]

    How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]

    AI, ML, and ABM are all initialisms we hear a lot these days, but how do the technologies they refer to work together to make your marketing efforts more efficient? Today's animated infographic...

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  • Six Helpful Tips for Holiday Search Ad Campaigns

    Six Helpful Tips for Holiday Search Ad Campaigns

    Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season. Read the full...

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  • What Makes Consumers Loyal to Brands?

    What Makes Consumers Loyal to Brands?

    Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. Read the full article at MarketingProfs

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  • Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018

    Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018

    The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with consumers...

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  • Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars? [Infographic]

    Amazon vs. Alibaba: Which Is Winning the E-Commerce Wars? [Infographic]

    Across the globe, two retail giants rule online shopping. But their markets are different, and their strategies for growth vary as well. Check out today's infographic for the scoop on the kings of...

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  • Influencers' Top Social Networks for 2018

    Influencers' Top Social Networks for 2018

    Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff. Read the full article at MarketingProfs

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  • #SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

    #SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

    Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its...

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  • Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

    Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

    How can your business react to consumer behaviors--and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through...

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