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  • Everybody Writes preview

    Everybody Writes preview

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  • Shedding Light on the Age of 'Dark' Messaging Apps

    Shedding Light on the Age of 'Dark' Messaging Apps

    Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too. Read the...

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  • Five Simple but Often Overlooked Ways to Boost Your Email Marketing

    Five Simple but Often Overlooked Ways to Boost Your Email Marketing

    Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that...

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  • Social Media Engagement and Publishing Benchmarks for Brands

    Social Media Engagement and Publishing Benchmarks for Brands

    Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent...

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  • How to Optimize Your Email Production Workflow [Infographic]

    How to Optimize Your Email Production Workflow [Infographic]

    What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow. Read the full article at MarketingProfs

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This Week

    #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This Week

    Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad...

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  • Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success

    Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success

    Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How can you use each mobile medium for real-time communication with consumers? ...

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  • What to Keep in Mind When You Measure Your Brand Value

    What to Keep in Mind When You Measure Your Brand Value

    You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most. Read the full article at...

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  • Is It Appropriate for Marketers to Use Emojis at Work?

    Is It Appropriate for Marketers to Use Emojis at Work?

    Do marketers believe it is OK to use emojis in workplace communications? Does the appropriateness change depending on the context? Read the full article at MarketingProfs

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  • Six Essentials for Good Storytelling—and Great Content Marketing

    Six Essentials for Good Storytelling—and Great Content Marketing

    Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever...

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  • What Startups Can Learn From Larger Companies About Content Strategies

    What Startups Can Learn From Larger Companies About Content Strategies

    What content marketing strategies can startups learn from larger companies? I recently asked marketers with experience working for companies of different sizes for their insights. Read the full...

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  • How Pokémon Go Players Engage With Businesses [Infographic]

    How Pokémon Go Players Engage With Businesses [Infographic]

    Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing. Read the full article at MarketingProfs

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  • What Millennials Will Hate About Your Snapchat Ad

    What Millennials Will Hate About Your Snapchat Ad

    Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, "Why is that?" Wonder no longer. Read the full...

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  • Six Ways to Destroy Your Public Speaking Heebie-Jeebies

    Six Ways to Destroy Your Public Speaking Heebie-Jeebies

    The fear of public speaking is as old as humanity itself. Snakes in the stomach. Sweaty palms. The urge to run away... If you can relate, maybe it's time for a new approach. Read the full article...

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  • How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov on Marketing Smarts [Podcast]

    How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov on Marketing Smarts [Podcast]

    SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder. Read the full article at...

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  • Enterprise Marketing in 2016: Channel and Priority Trends

    Enterprise Marketing in 2016: Channel and Priority Trends

    Enterprise marketers say television advertising and social media are two of their top channel priorities this year, according to recent research from Clutch and R2i. Read the full article at...

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  • Is Your Brand Trusted? Here's What Happens When It Is—and Isn't

    Is Your Brand Trusted? Here's What Happens When It Is—and Isn't

    If you cultivate and foster brand trust correctly, your company won't need to constantly throw piles of money at rebuilding and repairing trust with customers. Read the full article at MarketingProfs

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  • How to Boost Your Content's IQ [Infographic]

    How to Boost Your Content's IQ [Infographic]

    Want to make sure your content stands out online? Make sure it's adaptable and intelligent. The following tips show you how to make it so. Read the full article at MarketingProfs

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  • Pokemon Go Makes Data Sexy Again

    Pokemon Go Makes Data Sexy Again

    As the creator of Pokemon Go, Niantic has built a new channel for capturing data. Here's a look at how Pokemon Go has changed the data world and why marketers should be excited about that change. ...

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  • What Marketers Can Learn From the 50 Fastest-Growing B2B Companies

    What Marketers Can Learn From the 50 Fastest-Growing B2B Companies

    The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark. Read the full article at MarketingProfs

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  • Why You Need a New Approach to Managing Data

    Why You Need a New Approach to Managing Data

    Your data needs to stop being surrounded by some modeled dataset with an unknown collection method that isn't even fresh. Consider instead the following (more helpful) example of what would work...

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