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  • Everybody Writes preview

    Everybody Writes preview

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  • Stop Drowning in Metrics and Optimize KPIs That Move the Needle

    Stop Drowning in Metrics and Optimize KPIs That Move the Needle

    Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don't fall into the trap of letting those middle metrics dominate your campaigns. Take these...

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  • How to Perfect Your Retail 'Google My Business' Listing [Infographic]

    How to Perfect Your Retail 'Google My Business' Listing [Infographic]

    The Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your listing, and then see what experts...

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  • Would Consumers Rather Lose Their Phones or Their Wallets?

    Would Consumers Rather Lose Their Phones or Their Wallets?

    How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets? Read the full article at MarketingProfs

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  • How to Maintain Brand Authenticity in Today's Politically Polarized Climate

    How to Maintain Brand Authenticity in Today's Politically Polarized Climate

    To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that...

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  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

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  • Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive [Video]

    Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive [Video]

    The Internet of Things is forecast to double in size--from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT marketing boom...

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  • How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]

    How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]

    Most of us use Amazon as consumers, but there might be a place for the website in your product sales strategy as well. Some 40% of product sales on Amazon come from third-party sellers. Is it the...

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  • The Buying, Device, and Content Behavior of Amazon Customers

    The Buying, Device, and Content Behavior of Amazon Customers

    Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. Read the full article at MarketingProfs

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  • The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

    The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

    If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight...

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  • Marketing Tips for Livestreaming on Social Media [Infographic]

    Marketing Tips for Livestreaming on Social Media [Infographic]

    More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic...

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  • What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy Them

    What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy Them

    Retailers must now meet the needs and wants of customers wherever they are--in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers. ...

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  • How to Use SlideShare for Lead Gen With E-Books

    How to Use SlideShare for Lead Gen With E-Books

    Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use...

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  • The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]

    The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]

    If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, and maybe even buy...

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  • What Consumers Pay Attention to in Local Business Reviews

    What Consumers Pay Attention to in Local Business Reviews

    Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal. Read the full article at...

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  • How Data Science Will Change the Marketing World as We Know It

    How Data Science Will Change the Marketing World as We Know It

    The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how to use Big Data....

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  • Click-to-Call: Why the Phone Call Is Back in Business [Infographic]

    Click-to-Call: Why the Phone Call Is Back in Business [Infographic]

    With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach...

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  • How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)

    How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)

    Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a...

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  • The Brand-Content Preferences of Different Age Groups

    The Brand-Content Preferences of Different Age Groups

    Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? Read the full article at MarketingProfs

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  • #SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

    #SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

    Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new...

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  • The Future of Email: Four Questions and Answers for 2018

    The Future of Email: Four Questions and Answers for 2018

    What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018? Read the...

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  • How to Get More YouTube Subscribers [Infographic]

    How to Get More YouTube Subscribers [Infographic]

    One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and then...

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