Latest Content

Welcome to MarketingProfs, where our mission is to help marketers build campaigns that work. Explore our Hub for the latest marketing content - ebooks, tweets, pictures, videos, and more!

  • Everybody Writes preview

    Everybody Writes preview

    Read Flipbook
  • The Three Crucial Steps to Building a Modern Marketing Stack

    The Three Crucial Steps to Building a Modern Marketing Stack

    Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without an adoption strategy will...

    Read Article
  • Your Three-Step Road Map to Creating Viral Content [Infographic]

    Your Three-Step Road Map to Creating Viral Content [Infographic]

    When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes into the making of...

    Read Article
  • The Advertising Media That Consumers Trust Most

    The Advertising Media That Consumers Trust Most

    Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch. Read the full article at MarketingProfs

    Read Article
  • #SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week

    #SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week

    WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes...

    Read Article
  • Can't make it to B2B Marketing Forum 2014? Get the recorded sessions with B2B On-Demand!

    Register Now
  • Three Ways to Turn Your YouTube Subscribers Into Customers

    Three Ways to Turn Your YouTube Subscribers Into Customers

    Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into customers? Read...

    Read Article
  • Traditions Invented by Businesses to Make Money [Infographic]

    Traditions Invented by Businesses to Make Money [Infographic]

    Rudolph the Red-Nosed Reindeer, Santa's big red suit, and even your diamond wedding ring—all popular thanks to marketers. See more ways creative marketers have contributed to modern...

    Read Article
  • The Five Most Shared GIFs of 2017

    The Five Most Shared GIFs of 2017

    The most shared GIFs of 2017 were of a man blinking and a baby crying, according to recent research from Tenor, which also shares the most emotional moments of 2017, as viewed through GIFs. Read...

    Read Article
  • How to Choose the Perfect E-Book Topic

    How to Choose the Perfect E-Book Topic

    E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But...

    Read Article
  • How to Write the Most Effective Social Media Posts [Infographic]

    How to Write the Most Effective Social Media Posts [Infographic]

    How many hashtags and emojis, and number of characters--and what message types--should you be using for your social media posts? Today's infographic answers those questions about best-performing...

    Read Article
  • The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]

    The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]

    Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris. Read the full article at...

    Read Article
  • Five Things Pro Facebook Marketers Do Differently

    Five Things Pro Facebook Marketers Do Differently

    Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how...

    Read Article
  • The Art and Science of Personal Branding Online [Infographic]

    The Art and Science of Personal Branding Online [Infographic]

    What's the first thing a potential employer thinks when he or she views your LinkedIn profile? Make sure you have a strong personal brand online to help create a positive and memorable first...

    Read Article
  • Five Trends That Will Shape Mobile Adtech in 2018

    Five Trends That Will Shape Mobile Adtech in 2018

    Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most. Read the full article...

    Read Article
  • Global Ad Spend Forecast for 2018

    Global Ad Spend Forecast for 2018

    Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith. Read the full article at...

    Read Article
  • Five Ways to Position Your Organization for Sales and Marketing Success in 2018

    Five Ways to Position Your Organization for Sales and Marketing Success in 2018

    Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you...

    Read Article
  • 'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]

    'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]

    What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017. Read the full article at MarketingProfs

    Read Article
  • Three Mad-Scientist Marketing Methods to Ignite Business Growth

    Three Mad-Scientist Marketing Methods to Ignite Business Growth

    Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business. Read the full article at MarketingProfs

    Read Article
  • Facebook 3Q17 Advertising Benchmarks

    Facebook 3Q17 Advertising Benchmarks

    The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect. Read the full article at...

    Read Article
  • The Small Business Guide to Instagram Stories [Infographic]

    The Small Business Guide to Instagram Stories [Infographic]

    This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage...

    Read Article
  • Four Ways to Build Your Thought-Leadership Influence on Twitter

    Four Ways to Build Your Thought-Leadership Influence on Twitter

    When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also...

    Read Article
  • loading
    Loading More...